# OntoGlow

> OntoGlow is a seller assistant for Shopify — not a generic storefront chatbot. It connects synced product catalogs and store policies to shopper chat, lets merchants steer recommendations with Product Boost and Campaigns, and closes knowledge gaps from real conversations.

OntoGlow helps Shopify merchants run catalog-aware, merchant-controlled AI commerce: diagnose incomplete listings, boost priority SKUs, schedule campaign bias, and turn unanswered shopper questions into ingestible knowledge.

## Product

- Name: OntoGlow
- Category: Shopify seller assistant / AI sales advisor
- Channel: Shopify (OAuth app + merchant portal + storefront embed chat)
- Positioning: Seller assistant grounded in catalog + policies, with merchant controls — not a black-box FAQ bot

## Core capabilities

- Storefront chat grounded in synced SKUs, FAQ pages, and merchant policies
- Product Boost: raise or lower individual SKUs in AI recommendations without rewriting prompts
- Campaign control: time-bound recommendation bias for launches, holidays, and collections
- Catalog & knowledge diagnostics: completeness scores, missing schema fields, knowledge health
- Knowledge gap closure: unanswered chats become reviewable gaps that merchants can ingest
- Merchant portal: dashboard metrics, AI advisor settings, knowledge ingest, billing/entitlements

## Who it is for

Shopify merchants who need control over what the assistant recommends and how it answers — especially catalogs with many SKUs, seasonal merchandising, or policies that must stay accurate.

## How it differs from typical AI chatbots

| Typical AI chatbot | OntoGlow seller assistant |
| --- | --- |
| Answers from a fixed FAQ or scraped pages | Grounded chat tied to synced catalog and policies |
| No visibility into missing product fields | Catalog completeness and knowledge-health diagnostics |
| Same recommendations year-round | Per-SKU Product Boost + timed Campaign pushes |
| Unanswered questions disappear | Gaps captured → review → ingest |

## Plans

Subscription plans (Free, Starter, Growth, Pro and related entitlements) are loaded from the live OntoGlow billing catalog. Exact limits and feature gates are shown on the public pricing section of the marketing homepage.

## Install

Merchants install via Shopify OAuth from the public homepage install form, then manage the assistant from the OntoGlow portal (or Shopify Admin embed).

## Links

- Marketing home: /
- Merchant login: /login
- This file: /llms.txt